Mastering Walmart's Content Quality Score (CQS) in 2025: Essential Strategies for Marketplace Sellers and Suppliers

As one of the fastest-growing eCommerce platforms, Walmart continues to elevate its content standards—rewarding both Marketplace sellers and first-party suppliers who invest in quality listings. Your Content Quality Score (CQS) is now a vital component of visibility, discoverability, and Buy Box competitiveness. In this post, we’ll define CQS, explain why it matters, and outline practical strategies to help brands and partners exceed the 95-point benchmark across Walmart’s ecosystem.

What is Walmart’s Content Quality Score (CQS)?

Walmart’s CQS is a 0–100 score that evaluates the overall completeness and clarity of your product detail page. It’s designed to measure how well your listing can inform and convert shoppers based on two primary components:

• Content (approx. 60%) – Includes title, key features, description, and images.

• Attribution (approx. 40%) – Covers product attributes, backend data, and category accuracy.

  
  

Whether you manage your catalog through Seller Center or Item 360, CQS plays a pivotal role in driving traffic, conversions, and channel readiness.

Why a CQS of 95+ Drives Marketplace Success

Listings with a score of 95 or higher benefit from stronger algorithmic visibility and enhanced shopper confidence. A high score typically correlates with:

• Better placement in organic search

• Improved ad relevance and return on spend

• Higher conversion rates from more informative PDPs

• Increased likelihood of Buy Box eligibility

How to Optimize Your Walmart Listings for High CQS

Title

Craft concise, structured titles (50–75 characters) that include:

• Brand name

• Product type

• Key attributes such as size, quantity, or style

Avoid promotional terms or vague descriptors.

Key Features

Bullet points should be:

• Benefit-led and customer-focused

• Rich with primary keywords and use-case language

• Limited to 3–10 clear, specific points

Descriptions

Use this space to reinforce brand voice and product application:

• Write short- and long-form descriptions for accessibility

• Highlight differentiators, product specs, and relevant storytelling

Images

Invest in high-quality visuals:

• Upload a minimum of four images per listing

• Include lifestyle and feature callout shots

• Ensure main image has a white background, per Walmart specs

The Role of Attribution in Your Walmart SEO Strategy

While much of CQS is driven by content, missing or incomplete attributes can significantly limit visibility. Be sure to:

• Complete all required and recommended attributes

• Match backend values to Walmart’s style guide for your product type

• Use attribute data to improve filtering, browse placement, and relevancy

SEO Tips to Rank Higher on Walmart Marketplace

To maximize your CQS and visibility together:

• Conduct keyword research specific to Walmart search behavior

• Naturally incorporate keywords into bullets, descriptions, and backend fields

• Avoid overuse; focus on clarity and relevance

Auditing Low-Scoring Listings and Fixing CQS Gaps

Start with Walmart Seller Center’s or Item 360’s Listing Quality tools:

• Prioritize listings under 95 for optimization

• Address content gaps first (title > bullets > images)

• Then correct attribution, including category and spec mismatches

Let Us Be Your Digital Content Partner

A strong Content Quality Score is more than a metric—it’s a strategic advantage. Whether you’re a third-party seller or a first-party supplier, optimizing your PDPs helps unlock visibility, sales velocity, and brand consistency on Walmart.com.

Let us be your Digital Content Partner. Reach out for a tailored audit or content support plan built around your brand’s goals.

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Tags: Walmart SEO, Marketplace Optimization, Supplier Content, Listing Quality, Walmart CQS, eCommerce Strategy